Launch NY is a nonprofit venture development organization in Upstate New York. When the company’s business leaders reached out to us for a new website, they weren’t exactly sure what they were going to get, but they knew they needed something better, and that’s just what we gave them. We agreed that the Launch NY website would get a whole-new look: something modern, something fresh. So we rehauled it almost entirely—from the architecture, to the copy, to the design and development.
We completed a brand-new information architecture while enhancing the aesthetics, tone, and mood of the website. With subsequent phases of the project currently in the works, we are continuing to help enhance the site and engage the Launch NY audience.
We transformed a single, 15-section page into three distinct pages, each with five sections. By redistributing, redesigning, and rewriting the website, we created three different opportunities to speak to Launch NY’s three different audiences, giving each customer a clear-cut purpose and call to action.
What had been a single page with 15 sections, turned into 3 pages with 5 sections. Breaking up the content like this allows us to be as specific as possible to one product or purpose. Each page has at least one call-to-action to related content.
Busy, eh? Believe me, I know the feeling. But hey, the longer you wait to share your brand, the more business you could be losing out on.
So why wait?